                                 CODE OF VIRGINIA

DEFINITIONS (§ 59.1-207.40)

In addition to the definitions listed in § 59.1-198, as used in this chapter,
the following terms shall have the following meanings:

&#8220;Former price&#8221; or &#8220;comparison price&#8221; means the direct or
indirect comparison in any advertisement whether or not expressed wholly or in
part in dollars, cents, fractions, or percentages, and whether or not such price
is actually stated in the advertisement.

&#8220;Substantial sales&#8221; means a substantial aggregate volume of sales of
identical or comparable goods or services at or above the advertised comparison
price in the supplier&#8217;s trade area.

HISTORY: 1992, c. 768.