The Dolly Parton’s Imagination Library of Virginia Program is established as a statewide program for the purpose of promoting a comprehensive statewide initiative for encouraging preschool-age children to develop a love of reading and learning whereby, with such funds as are provided for such purpose pursuant to the general appropriation act, one reading selection per month is provided to each registered child from birth to age five, inclusive, in each participating county through Dolly Parton’s Imagination Library at no cost to the family of such child. The Program shall contribute to local programs a 50 percent match of funds, if available, required of such local programs participating in Dolly Parton’s Imagination Library in the Commonwealth. Moneys appropriated for the Program shall be allocated to affiliates that agree to a dollar match for the purposes of the Program.