{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2026\/code-json\/18.2-243.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2026\/code-text\/18.2-243.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2026\/code-xml\/18.2-243.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2026\/code-html\/18.2-243.html"}],"law_id":350509,"edition_id":2,"section_id":350509,"structure_id":50154,"section_number":"18.2-243","catch_line":"When issuer or distributor of advertisements not guilty of violation; inadvertent error","history":"Code 1950, \u00a7 59.1-51; 1968, c. 439; 1975, cc. 14, 15.","full_text":"A person, firm, corporation or association who or which, for compensation, issues or distributes any advertisement or offer, written, printed, oral or otherwise, in reliance upon the copy or information supplied him by the advertiser or offeror, shall not be deemed to have violated the provisions of this article, nor shall an inadvertent error on the part of any such person, firm, corporation or association be deemed a violation of such provisions.\n\n","order_by":null,"text":{"0":{"id":1305783,"text":"A person, firm, corporation or association who or which, for compensation, issues or distributes any advertisement or offer, written, printed, oral or otherwise, in reliance upon the copy or information supplied him by the advertiser or offeror, shall not be deemed to have violated the provisions of this article, nor shall an inadvertent error on the part of any such person, firm, corporation or association be deemed a violation of such provisions.","type":"section","prefixes":[""],"prefix":"","entire_prefix":"","prefix_anchor":"","level":1}},"ancestry":[{"id":50154,"edition_id":2,"name":"Misrepresentations and Other Offenses Connected With Sales","identifier":"8","label":"article","depth":3,"order_by":9,"parent_id":50144,"metadata":{"child_laws":36,"child_structures":0},"date_created":"2026-08-02 02:23:27","date_modified":"2026-08-02 12:30:20","permalink":{"id":1393335,"object_type":"structure","relational_id":50154,"identifier":"8","token":"18.2\/6\/8","url":"\/18.2\/6\/8\/","edition_id":2,"permalink":0,"preferred":1}},{"id":50144,"edition_id":2,"name":"Crimes Involving Fraud","identifier":"6","label":"chapter","depth":2,"order_by":6,"parent_id":50131,"metadata":{"child_laws":136,"child_structures":11},"date_created":"2026-08-02 02:23:18","date_modified":"2026-08-02 12:30:19","permalink":{"id":1392935,"object_type":"structure","relational_id":50144,"identifier":"6","token":"18.2\/6","url":"\/18.2\/6\/","edition_id":2,"permalink":0,"preferred":1}},{"id":50131,"edition_id":2,"name":"Crimes and Offenses Generally","identifier":"18.2","label":"title","depth":1,"order_by":52,"parent_id":null,"metadata":{"child_laws":960,"child_structures":94},"date_created":"2026-08-02 02:22:59","date_modified":"2026-08-02 12:30:15","permalink":{"id":1391141,"object_type":"structure","relational_id":50131,"identifier":"18.2","token":"18.2","url":"\/18.2\/","edition_id":2,"permalink":0,"preferred":1}}],"structure_contents":[{"id":350474,"structure_id":50154,"section_number":"18.2-214","catch_line":"Changing or removing, etc., trademarks, identification marks, etc","url":"\/18.2-214\/","token":"18.2\/6\/8\/18.2-214","metadata":false},{"id":350473,"structure_id":50154,"section_number":"18.2-214.1","catch_line":"Penalties for failure to report removal or alteration of identification or serial number on business machines","url":"\/18.2-214.1\/","token":"18.2\/6\/8\/18.2-214.1","metadata":false},{"id":350475,"structure_id":50154,"section_number":"18.2-215","catch_line":"Removal or alteration of identification numbers on household electrical appliances; possession of such appliances","url":"\/18.2-215\/","token":"18.2\/6\/8\/18.2-215","metadata":false},{"id":350477,"structure_id":50154,"section_number":"18.2-216","catch_line":"Untrue, deceptive or misleading advertising, inducements, writings or documents","url":"\/18.2-216\/","token":"18.2\/6\/8\/18.2-216","metadata":false},{"id":350476,"structure_id":50154,"section_number":"18.2-216.1","catch_line":"Unauthorized use of name or picture of any person; punishment","url":"\/18.2-216.1\/","token":"18.2\/6\/8\/18.2-216.1","metadata":false},{"id":350478,"structure_id":50154,"section_number":"18.2-217","catch_line":"Advertising merchandise, etc., for sale with intent not to sell at price or terms advertised; prima facie evidence of violation","url":"\/18.2-217\/","token":"18.2\/6\/8\/18.2-217","metadata":false},{"id":350479,"structure_id":50154,"section_number":"18.2-218","catch_line":"Failure to indicate goods, etc., are \"seconds,\" \"irregulars,\" \"secondhand,\" etc","url":"\/18.2-218\/","token":"18.2\/6\/8\/18.2-218","metadata":false},{"id":350480,"structure_id":50154,"section_number":"18.2-219","catch_line":"Repealed","url":"\/18.2-219\/","token":"18.2\/6\/8\/18.2-219","metadata":false},{"id":350482,"structure_id":50154,"section_number":"18.2-220","catch_line":"Use of word \"wholesale\" or \"wholesaler.\"","url":"\/18.2-220\/","token":"18.2\/6\/8\/18.2-220","metadata":false},{"id":350483,"structure_id":50154,"section_number":"18.2-221","catch_line":"Advertising new or used automobiles or trucks","url":"\/18.2-221\/","token":"18.2\/6\/8\/18.2-221","metadata":false},{"id":350484,"structure_id":50154,"section_number":"18.2-222","catch_line":"Misrepresentation as to source of merchandise; penalty","url":"\/18.2-222\/","token":"18.2\/6\/8\/18.2-222","metadata":false},{"id":350485,"structure_id":50154,"section_number":"18.2-223","catch_line":"\"Going out of business\" sales; permit required","url":"\/18.2-223\/","token":"18.2\/6\/8\/18.2-223","metadata":false},{"id":350486,"structure_id":50154,"section_number":"18.2-224","catch_line":"\"Going out of business\" sales; counties, cities and towns to issue permits; inspections; application for permit; inventory required; commingling of other goods prohibited; duration; additional permits; inclusion of permit number and dates in advertisements; fee","url":"\/18.2-224\/","token":"18.2\/6\/8\/18.2-224","metadata":false},{"id":350487,"structure_id":50154,"section_number":"18.2-225","catch_line":"Misrepresentations as to agricultural products","url":"\/18.2-225\/","token":"18.2\/6\/8\/18.2-225","metadata":false},{"id":350488,"structure_id":50154,"section_number":"18.2-226","catch_line":"Fraud and misrepresentation in sale of liquid fuels, lubricating oils and similar products","url":"\/18.2-226\/","token":"18.2\/6\/8\/18.2-226","metadata":false},{"id":350489,"structure_id":50154,"section_number":"18.2-227","catch_line":"Same; sale from pump indicating other brand","url":"\/18.2-227\/","token":"18.2\/6\/8\/18.2-227","metadata":false},{"id":350490,"structure_id":50154,"section_number":"18.2-228","catch_line":"Same; imitating indicia of other brands","url":"\/18.2-228\/","token":"18.2\/6\/8\/18.2-228","metadata":false},{"id":350491,"structure_id":50154,"section_number":"18.2-229","catch_line":"Same; false trade name or mixing brands","url":"\/18.2-229\/","token":"18.2\/6\/8\/18.2-229","metadata":false},{"id":350494,"structure_id":50154,"section_number":"18.2-230","catch_line":"Same; assisting in violation of \u00a7\u00a7 18.2-226 through 18.2-229","url":"\/18.2-230\/","token":"18.2\/6\/8\/18.2-230","metadata":false},{"id":350495,"structure_id":50154,"section_number":"18.2-231","catch_line":"Same; label required","url":"\/18.2-231\/","token":"18.2\/6\/8\/18.2-231","metadata":false},{"id":350496,"structure_id":50154,"section_number":"18.2-232","catch_line":"Same; punishment for violation of \u00a7\u00a7 18.2-226 through 18.2-231","url":"\/18.2-232\/","token":"18.2\/6\/8\/18.2-232","metadata":false},{"id":350497,"structure_id":50154,"section_number":"18.2-233","catch_line":"Sale of goods marked \"sterling\" and \"sterling silver.\"","url":"\/18.2-233\/","token":"18.2\/6\/8\/18.2-233","metadata":false},{"id":350498,"structure_id":50154,"section_number":"18.2-234","catch_line":"Sale of goods marked \"coin\" and \"coin silver.\"","url":"\/18.2-234\/","token":"18.2\/6\/8\/18.2-234","metadata":false},{"id":350499,"structure_id":50154,"section_number":"18.2-235","catch_line":"Regulating sale of merchandise made of gold","url":"\/18.2-235\/","token":"18.2\/6\/8\/18.2-235","metadata":false},{"id":350500,"structure_id":50154,"section_number":"18.2-236","catch_line":"Repealed","url":"\/18.2-236\/","token":"18.2\/6\/8\/18.2-236","metadata":false},{"id":350501,"structure_id":50154,"section_number":"18.2-237","catch_line":"Buying, etc., certain secondhand materials; intent; possession","url":"\/18.2-237\/","token":"18.2\/6\/8\/18.2-237","metadata":false},{"id":350502,"structure_id":50154,"section_number":"18.2-238","catch_line":"Buying, etc., pig iron, etc., with intent to defraud; possession; evidence of intent","url":"\/18.2-238\/","token":"18.2\/6\/8\/18.2-238","metadata":false},{"id":350503,"structure_id":50154,"section_number":"18.2-239","catch_line":"Pyramid promotional schemes; misdemeanor; definitions; contracts void","url":"\/18.2-239\/","token":"18.2\/6\/8\/18.2-239","metadata":false},{"id":350505,"structure_id":50154,"section_number":"18.2-240","catch_line":"Same; injunction","url":"\/18.2-240\/","token":"18.2\/6\/8\/18.2-240","metadata":false},{"id":350506,"structure_id":50154,"section_number":"18.2-241","catch_line":"Acceptance of promissory notes in payment for food sold at retail","url":"\/18.2-241\/","token":"18.2\/6\/8\/18.2-241","metadata":false},{"id":350508,"structure_id":50154,"section_number":"18.2-242","catch_line":"Use of games, lotteries, etc., for promoting sale of certain products","url":"\/18.2-242\/","token":"18.2\/6\/8\/18.2-242","metadata":false},{"id":350507,"structure_id":50154,"section_number":"18.2-242.1","catch_line":"Certain referral transactions in connection with consumer sales or leases prohibited; effect of such transactions","url":"\/18.2-242.1\/","token":"18.2\/6\/8\/18.2-242.1","metadata":false},{"id":350509,"structure_id":50154,"section_number":"18.2-243","catch_line":"When issuer or distributor of advertisements not guilty of violation; inadvertent error","url":"\/18.2-243\/","token":"18.2\/6\/8\/18.2-243","metadata":false},{"id":350510,"structure_id":50154,"section_number":"18.2-244","catch_line":"Right to select clientele or customers not affected","url":"\/18.2-244\/","token":"18.2\/6\/8\/18.2-244","metadata":false},{"id":350511,"structure_id":50154,"section_number":"18.2-245","catch_line":"Enjoining violation of this article","url":"\/18.2-245\/","token":"18.2\/6\/8\/18.2-245","metadata":false},{"id":350527,"structure_id":50154,"section_number":"18.2-246","catch_line":"Penalty in general for violations","url":"\/18.2-246\/","token":"18.2\/6\/8\/18.2-246","metadata":false}],"previous_section":{"id":350507,"structure_id":50154,"section_number":"18.2-242.1","catch_line":"Certain referral transactions in connection with consumer sales or leases prohibited; effect of such transactions","url":"\/18.2-242.1\/","token":"18.2\/6\/8\/18.2-242.1","metadata":false},"next_section":{"id":350510,"structure_id":50154,"section_number":"18.2-244","catch_line":"Right to select clientele or customers not affected","url":"\/18.2-244\/","token":"18.2\/6\/8\/18.2-244","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/18.2-243\/","history_text":"<p>The record of this law\u2019s original creation isn\u2019t available online. It has been modified 2 times. Those modifications are cataloged by \u201cThe Acts of Assembly,\u201d a state publication, by year and chapter. Those modifications that can be read on the General Assembly\u2019s website will be linked accordingly. Those modifications are as follows: in 1968, chapter 439; in 1975, chapters 14 and 15.<\/p>","references":false,"refers_to":false,"permalink":{"id":1393465,"object_type":"law","relational_id":350509,"identifier":"18.2-243","token":"18.2\/6\/8\/18.2-243","url":"\/18.2-243\/","edition_id":2,"permalink":0,"preferred":1},"url":"\/18.2-243\/","token":"18.2\/6\/8\/18.2-243","dublin_core":{"Title":"When issuer or distributor of advertisements not guilty of violation; inadvertent error","Type":"Text","Format":"text\/html","Identifier":"\u00a7 18.2-243","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t<section><p>A person, firm, corporation or association who or which, for compensation, <span class=\"dictionary\">issues<\/span> or distributes any advertisement or offer, written, printed, oral or otherwise, in reliance upon the copy or information supplied him by the advertiser or offeror, shall not be deemed to have violated the provisions of this article, nor shall an inadvertent error on the part of any such person, firm, corporation or association be deemed a violation of such provisions.<\/p><\/section>","plain_text":"                                 CODE OF VIRGINIA\n\nWHEN ISSUER OR DISTRIBUTOR OF ADVERTISEMENTS NOT GUILTY OF VIOLATION;\nINADVERTENT ERROR (\u00a7 18.2-243)\n\nA person, firm, corporation or association who or which, for compensation,\nissues or distributes any advertisement or offer, written, printed, oral or\notherwise, in reliance upon the copy or information supplied him by the\nadvertiser or offeror, shall not be deemed to have violated the provisions of\nthis article, nor shall an inadvertent error on the part of any such person,\nfirm, corporation or association be deemed a violation of such provisions.\n\nHISTORY: Code 1950, \u00a7 59.1-51; 1968, c. 439; 1975, cc. 14, 15.","edition":{"id":2,"name":"2026","slug":"2026","date_created":"2026-07-16 18:40:23","date_modified":"2026-08-02 15:14:36","current":1,"order_by":2,"last_import":"2026-08-02 12:37:30"}}